Category: Marketing & BrandingPage 2 of 2

The Wasserstrom Company Digital & Print Design

I designed, set up and managed the company’s bi-weekly HTML email marketing campaign (sometimes more than bi-weekly). I designed e-mails in PhotoShop and after final approval, I sliced them up to transfer and code for ExactTarget Email Marketing tool for scheduling and management.

Lifelines Website

I won a bid to build a website for the University of Maryland School of Social Work. I helped organize the stories and reporters hired to do stories on Social Work for the site. The project was part of a special grant. I used JavaScript and PHP to setup the interactivity. As with most of my sites, I design it and set it up and then I release it to the client and no longer have anything to do with the site. I did purchase the domains for them and set up their hosting account. I organized the content with the help of the client.

Lucky Brand Jeans

Design, set up and manage weekly Lucky Brand Jeans HTML-email marketing campaign. Take client-provided PSDs and slice them up to transfer and code for Exact Target Email Marketing tool for scheduling and management. Also manage a variety of other misc. digital projects for company, as well as design and prepare graphics and 2 web sites for their iPhone/Android App the company was test marketing, called SmartPing.com.

Baesman Design & Web

Design, set up and manage weekly Lucky Brand Jeans HTML-email marketing campaign. Take client-provided PSDs and slice them up to transfer and code for Exact Target Email Marketing tool for scheduling and management. Also manage a variety of other misc. digital projects for company, as well as design and prepare graphics and 2 web sites for their iPhone/Android App the company was test marketing, called SmartPing.com.